Many people conduct a job search in a very reactive manner, without clear goals, objectives or specific actions. This disorganized approach often only results in wasted time and frustration. Constructing a Personal Marketing Plan and working that plan, will help you manage your time and enable you to gain valuable help from your job search contacts. Here is a video on how to begin your search by making a Personal Marketing Plan.

People are often confused about where to start and direct their job search. By starting with a clear Professional Objective, you will achieve faster job hunting results. It is critical to start your job search with a clear picture of the type of job you are seeking. Here is a video teaching you how to prepare the most important portion of your Personal Marketing Plan, Your Professional Objective.

Your Positioning Statement is a very brief story which, when shared with a job networking contact, will leave a lasting impression. Being remembered by your job networking contacts and the interviewers you meet is an essential part of a good job searching strategy. Here is a video that will teach you how to prepare a Positioning Statement.

Your competencies are those skills which make you valuable to someone else, a key ingredient in job searching. These skills are usually grouped in four areas: organizational, technical, transferable, and special skills. Here is a video that will teach you the importance of documenting your competencies.

The Target Market in which to focus your job search consists of four items: Geography, Industry, Organization Size, and Organizational Culture. When deciding where to job search, it is essential that you describe all four in order to properly help you determine where your next job, the job best suited for you will be. Here is a video that will teach you how to establish a Target Market in which to execute your job search.

Your list of Target Companies should be composed of companies that fit your Professional Objective and Positioning Statement and fall into your Target Market. This is where the jobs best suited to you are, and therefore where you should conduct the central focus of your job hunting and networking efforts. Here is a video that will teach you how to build the right list of Target Companies.

Using your Personal Marketing Plan when networking and job hunting will be most effective if you prepare the plan with great care and use it on a daily basis. Networking for a job can be time-consuming, and using a good plan will always produce the best results-a good job that suits you. Here is a video that will show you an example of a great Personal Marketing Plan to use as an action guide when networking and job searching.